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A beauty trend called eyemaxxing is gaining popularity on TikTok, and it promises to make your natural eye colour look more vivid and defined. The technique uses basic colour theory to guide makeup choices. By selecting shades that sit opposite your eye colour on the colour wheel, you can create contrast that makes your irises appear brighter and richer.
What Is Eyemaxxing and How Does It Work?
The concept behind eyemaxxing is straightforward. First, identify your natural eye colour. Then, choose makeup shades that contrast with it using the colour wheel as your guide.
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For example, blue eyes benefit from warm copper, orange and bronze tones. Green eyes look more vivid alongside purples, plums and berry shades. Brown and hazel eyes have more flexibility. However, mauves, purples, golds and warm metallics can highlight the varied tones within the iris.
While TikTok gave the technique its catchy name, makeup artists have long used colour theory to enhance the eyes. The trend simply packages an established professional technique into an accessible, easy-to-follow format for everyday beauty routines.
You Do Not Need Heavy Eyeshadow to Try It
Many people assume eyemaxxing requires bold, colourful eyeshadow. In reality, that is not the case. A single swipe of complementary eyeliner or a light wash of shadow can achieve a similar effect.
Moreover, coordinating blush can extend the colour story beyond the eyes. Choosing a cheek shade in the same warm, rosy or berry family as your eye makeup ties the overall look together. This approach keeps the face balanced without letting the eye makeup feel isolated.
Cream blushes, powder blushes and even lip-and-cheek products can all play a supporting role. For instance, a warm terracotta or copper blush naturally echoes the bronze tones that work well for blue eyes. Similarly, a berry-toned blush complements the plum shades that enhance green eyes.
Bringing the Look Together
Strategic face contouring can also support an eyemaxxing look. Defining the face with a light contour draws attention upward toward the eyes. At the same time, it prevents the rest of the face from competing with the eye makeup.
For those who prefer a monochromatic finish, matching the lip colour to the cheek shade creates an easy, cohesive result. A berry lip alongside a berry blush, for example, reinforces the same complementary tones used around the eyes.
Overall, eyemaxxing is a low-effort technique with a noticeable payoff. Because it builds on colour relationships rather than heavy product application, it suits a wide range of skill levels. Whether you prefer a subtle everyday look or something more defined, the colour-theory approach behind eyemaxxing can be scaled to match your preference.
