Presley Gerber, the son of supermodel Cindy Crawford and businessman Rande Gerber, died on Sunday at the age of 27. A family representative confirmed his passing in a statement, asking for privacy during what they described as “a very difficult and painful time.” According to online records from the Los Angeles County Medical Examiner, Gerber died at a rehabilitation facility. No cause of death or additional details were provided.
A Family Known in the Spotlight
Cindy Crawford and Rande Gerber married in 1998 and have two children together. Both Presley and his younger sister, Kaia Gerber, followed their mother into professional modeling. The siblings appeared in campaigns for major fashion brands, including Dolce & Gabbana and Calvin Klein.
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At 18, Presley appeared alongside his mother in a 2018 advertisement that recreated her iconic 1992 Super Bowl commercial for Pepsi. The campaign drew significant attention and highlighted the close bond between mother and son. Crawford later celebrated his 27th birthday in July by posting two photos of him online. She wrote: “I’m so proud of the man you’ve become, but I’ll always see you as my little boy! Love you.”
Despite growing up in a high-profile family, both Presley and Kaia have spoken about the space their mother gave them to build their own careers. In a family interview with TODAY last year, Kaia said of her mother: “She has never lived vicariously through us. You are so not a stage mom.”
Open About Mental Health Struggles
Presley Gerber spoke openly and regularly about his personal battles with depression and addiction. He launched a series on his Instagram account called “Mental Health Mondays,” where he shared his experiences candidly. He said he hoped the initiative would “spark real conversations about the stuff most people hide.”
In November, he posted that he “had to step back and take care of my own mental health for a bit.” His willingness to speak publicly about his struggles made a strong impression on those around him, including his sister.
In an interview with Vogue magazine last month, Kaia reflected on her brother’s openness. “My parents for most of our lives were very, very private and didn’t share anything — and now we have this absolute teacher, my brother, who says, ‘I’m gonna be very human for everyone,'” she said. She also added: “There’s only so much you can hide from the world. And trying to put a lid on something just makes the person feel like you’re ashamed of them.”
Resources for Those in Need
If you or someone you know is struggling or in emotional distress, help is available around the clock. Call or text 988 to reach the 988 Suicide and Crisis Lifeline, or chat online at 988lifeline.org. Additional resources are also available at SpeakingOfSuicide.com/resources.
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