English
Armed robbers struck the De Beers jewellery store on Rue de la Paix in central Paris on Thursday morning, escaping on motorcycles after stealing hundreds of thousands of euros worth of goods. The raid took place at approximately 11:15am local time, just steps from Place Vendôme, one of the French capital’s most prestigious luxury shopping districts.
Weapons Displayed, No Shots Fired
Four suspects entered the store carrying assault-style rifles, according to Fabien Bogais, a representative of the Alliance police union in Paris. However, the robbers did not fire their weapons during the incident. Paris police confirmed that no one was injured in the attack.
Stay connected to every major update — subscribe and follow us on the PhoenixQ website and across our social media platforms.
A De Beers Group spokesperson confirmed the robbery and told the Associated Press there were “no serious injuries.” The company also said it was providing well-being support to staff. As a result, the store remained closed following the incident to allow investigators to work at the scene.
Getaway Caught on Video
French media circulated videos filmed outside the store before and during the robbery. The footage showed black-clad individuals wearing helmets and carrying guns on the pavement in front of the jeweller. Shortly after, motorcycles sped away from the scene.
Bogais told reporters that the suspects completed the theft within minutes. The exact value of the stolen items was not immediately clear, though police indicated the haul ran into hundreds of thousands of euros.
Police Investigation Under Way
Paris police launched a search for the suspects following the attack. The De Beers store sits on Rue de la Paix, near Place Vendôme, a well-known hub for high-end jewellers and luxury brands. The area attracts significant foot traffic and is home to several internationally recognised jewellery houses.
De Beers Group has not released further details about the stolen items. Meanwhile, authorities continue to investigate the circumstances of the robbery and work to identify those responsible.
