Chinese e-commerce powerhouses Temu and Shein announced they will raise prices on their platforms beginning April 25, 2025, in response to sweeping tariff changes and the tightening of U.S. trade policies under President Donald Trump.
In nearly identical letters sent to customers this week, both companies cited increased operational costs driven by new global trade regulations and tariffs. “Due to recent changes in global trade rules and tariffs, our operating expenses have gone up,” the statements read. “To keep offering the products you love without compromising on quality, we will be making price adjustments starting April 25, 2025.”
Temu and Shein have enjoyed rapid growth in the U.S. market, bolstered by the “de minimis” exemption—a trade loophole that allowed packages valued under $800 to enter the country without incurring duties. That advantage is now under threat due to a new executive order signed by President Trump that effectively closes the loophole. The measure, aimed at curbing the flow of low-cost Chinese imports, takes effect on May 2.
Industry analysts suggest that the price hikes could signal a broader shift in the competitive landscape for budget e-commerce in the United States. With rising import costs and regulatory scrutiny, low-cost platforms may be forced to rethink logistics and supply chains.
Neither Temu nor Shein responded to immediate requests for comment on how the changes might impact product availability or long-term pricing models.
The move comes as part of a broader economic strategy by the Trump administration to rein in China’s influence over U.S. consumer markets and protect domestic manufacturing sectors.
